§ 01Insights

Guides for the decisions before you build

Plain-language answers to the questions that come up before and during a software project. No jargon, and no sales pitch until the end.

Shopify or headless commerce: how to choose

Standard Shopify suits most online stores. Headless earns its extra cost in a few specific situations. Here is how to tell which one you are in.

4 min readRead

React Native, Flutter or native: choosing how to build your app

Three ways to build a mobile app, what each is good at, and why the choice between them usually matters less than the backend and the release process.

3 min readRead

Build or buy: when custom software is worth it

Buy software for the things every company does the same way. Build for the process that makes you different. A practical way to tell the two apart.

3 min readRead

How to scope an MVP: what to build first and what to leave out

An MVP exists to answer one question about your idea. How to find that question, build only what answers it, and know whether the answer was yes.

3 min readRead

RAG explained: how to make AI answer from your own data

Retrieval-augmented generation, in plain language: what it is, why it beats training a model on your data, where it works, and how to tell if it is good enough.

3 min readRead

Rebuilding your website without losing your search rankings

Search rankings belong to URLs, so a rebuild that changes them without care loses traffic. What to record before, what to keep during, and what to check after launch.

3 min readRead

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